NBC Universal, ad agency to create product-centered programs

[Quote:]

A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors’ products, the company said.
NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programs that help advertisers sell their products, the entertainment giant announced in a statement Thursday. The programming will be broadcast on NBC Universal’s digital properties, such as Web sites.

[..]

The collaboration between NBC and Omnicom offers “a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs,” Omnicom Media Group Digital chief executive Matt Spiegel said.

This is part of their war on piracy: make things so terrible that no one will want to download them.

Comments are closed.


indoor-dictatorial