No ads on my Zune, please

[Quote:]

On stage Tuesday, Robbie Bach, president of Microsoft’s entertainment and devices division, and one of his reports, Mark Kroese, demonstrated how a single advertising campaign could cross several different types of screens, including PC, TV, mobile phone and–gasp–Zune.

The demonstration involved a music festival sponsored by Doritos. A musician participating in that festival might create a Zune Social profile containing a small advertisement for Doritos. Users could then become “friends” with this musician, allowing them to see his playlist and perhaps even download free songs on that list (paid for by Doritos). They’d also see a little Doritos logo embedded in the musician’s profile, which would appear not only in the Zune software, but also on the actual Zune device whenever they visited that profile.

Dear artists. The odds of me becoming your “friend” in a scenario like this: zero. The odds of me never wanting to have anything to do with when you ever again after participating in a stupid stunt like this: 100%.

Yet another proof that Microsoft sees you as an advertising venue - you are not the customer to them, you are the product.

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