[Quote:]
Blog readers don’t click on ads. Most ads are clicked by confused, lost, nontechnical people who arrived from a Google results page and think that the ad will take them to what they were really looking for. (This is why domain-squatting with ad pages is so profitable.) Many blogs have disabled ads for everyone except Google referrals without losing significant income. Many others have started showing more ads to Google referrals.
(there’s more, all true)
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