What Privacy Policy?
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Want to know how well a company protects its customers’ data? Don’t talk to its security and compliance officers. Instead, try its marketing department.
A study released Monday by the privacy-focused Ponemon Institute and funded by e-mail marketing firm Strongmail reveals a disturbing disconnect in companies between the executives tasked with protecting customer data and marketing departments, which use the data for advertising purposes or share it with third parties.
As anybody who has worked with marketing in large companies already knows…