How did the BBC lose a million US readers? Advertising!

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The latest data from Nielsen Online on monthly US visitors to the top news and information sites makes for depressing reading for the BBC.

The number of unique visitors to BBCNews.com has fallen by more than a million in a year.  The site had 5,253,000 readers in July 2008, compared to 6,408,000 July last year.

The drop comes at a time when the BBC has been ramping up its commercial operations outside the UK.  In November 2007, advertising was introduced on the international version of the BBC News website. In the first six months, the advertising brought in a measly £1.5 million ($2.96 million.

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