Movie Labels To Launch New “Open Market” Play Anywhere Scheme As Last Ditch Effort To Save DRM
[Quote:]
Most of the big movie studios and many online movie retailers are preparing to to launch a new initiative tentatively called Open Market, first proposed last year by Sony Pictures, we’ve learned. All of the major studios besides those associated with Walt Disney are already on board and will be part of the announcements made next month.
At this point I stopped reading, looked at the name, and guessed that they wanted to close the market to anything but their own scheme. It turns out to be a correct guess:
Open Market is a set of policy decisions and a software and services framework that will allow interoperability of various formats and DRM schemes that are currently splintering the market. That splintering locks users into a single store and format, and is putting a stranglehold on widespread adoption of movie sales online. Multiple sources have indicated that the studios are putting their weight behind the initiative to avoid the fate of the music industry and as a last ditch effort to stop or slow non-DRM movie sales.
A key part of Open Market will be a neutral third party to manage device registrations and movie purchases/rentals to ensure interoperability. This “domain” provider will manage services that let users register devices (PCs, televisions, mobile devices, etc.). Any movie purchased from any service provider can then be watched on a registered device.
So unless you “register” your computer, TV, phone or DVD player with them, you won’t be able to use them?
Yeah, people will really like that and stop using torrents right away.
Also, take a look at the slides in the PDF: “iTunes is best example of the problem”… let me translate for you: “the iTunes business model works, but we‘re not making any money, Apple is. We hate that.”
August 27th, 2008 at 16:32
I would translate it slightly differently. “the iTunes business model works, brings in money for us too, but we lack price differential control, Apple won’t let us. We hate that.”