Best Buy + Windows Guru = Apple Store experience?
[Quote:]
As part of Windows Vista’s $300 million marketing rehab, Microsoft Corp. will hire an initial wave of 155 “Windows Gurus” to walk around Best Buy and Circuit City stores, answer customer questions and defend Vista’s reputation against skeptics.
[..]
One way Windows Gurus will differ from Apple Geniuses is that they are not intended to be sources of free technical support for existing Vista users.
“The guru role is to help sell Windows-based PCs. It is not to be an alternative tech support channel for Microsoft, as this has no financial return beyond improved customer satisfaction,” Baker said.
So the solution to people disliking Vista is…. get more people pitching the product at them.
Right. That’ll work.
September 14th, 2008 at 10:00
This is a rather stupid thing “has no financial return beyond improved customer satisfaction”.
I mean a satisfied customer, who probably will buy more of your stuff and urge friends to buy more of your stuff is not financial return? Then what is, pray?
September 15th, 2008 at 17:42
Brilliant ploy! Your potential customers don’t want to buy your product? Simple. Just get some “gurus” to shout at them to buy it. That’ll do the trick!