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From Apple to RIM, With Love
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The BlackBerry Storm, in my opinion, is a wonderful illustration of how Apple’s innovation and market appeal can force a smart company like RIM to invest millions of dollars in a product that’s way outside its core competency. You don’t see Apple trying to create a full-on enterprise/e-mail device, do you?
You don’t, and you won’t. Apple will just continue to gather mindshare as dozens of imitators try to absorb their share of the touchscreen multimedia pie.
So what exactly did RIM just do with the Storm?
Validated the hell out of Apple’s innovation, technology and — because RIM fell short with the Storm — position in the market. Like every other company that released its ‘iPhone killer’ only to see it heavily discounted after six months of slow sales.
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