[Quote:]

This diskette has officially blown my mind.

[Quote:]

“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?

“We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud.”

[Quote:]

pple has gotten a significant amount of critical press surrounding its rejection policies in the App Store. A few high profile rejections have been widely reported and inspired at least one amusing comic.

Apparently, Apple has now started labeling their rejection letters with Non-Disclosure (NDA) warnings:

THE INFORMATION CONTAINED IN THIS MESSAGE IS UNDER NON-DISCLOSURE

Readers should note that Apple’s developer correspondence may have already been covered by the original NDA, but Apple is now making it clear.

They hate the bad press so much they want you to shut up. If you’ve been rejected, you’re no longer allowed to tell the world about it.

Now, why would a developer invest time in this platform?

I could give another reply in the Mac-vs-PC ad discussion, but instead I’m just going to link to this:

[Quote:]

Apple’s direct competition isn’t Microsoft but instead PC makers who sell computers running Windows.

[Quote:]

Flickr user LuisDS discovered metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website that reveal they were produced using Macs running Adobe Creative Suite 3.

Microsoft code monkeys scrubbed the identifying information from the website stills overnight.

Apart from the ha-ha-this-is-funny, here’s a question for you marketing people: how can you, as an advertising agency, be able to create compelling advertising for a product you yourself have rejected?

[Quote:]

Microsoft’s panicked reaction to these Seinfeld ads, yanking them from the air and severing ties with Seinfeld, isn’t because the ads were poorly received. And dropping these ads is a panicked reaction. Let’s not pretend it makes any sense that the Seinfeld spots were planned as a two-episode teaser all along. No one signs Jerry Seinfeld for $10 million in a much-heralded deal to make just two spots that only run for a grand total of two weeks. The most telling fact is that the firm that reached out to the media yesterday to explain that this sudden shift was supposedly the plan all along was not Crispin Porter, the advertising agency producing the campaign, but Waggener Edstrom, Microsoft’s PR firm. Advertising campaigns which are going according to plan do not need PR firms to assert such.

The reaction to the ads wasn’t bad, it was mixed (and/or baffled). But the spots were undeniably successful in one important regard: they were noticed and discussed. I suspect what sparked the panic is that the Seinfeld ads were too good, too accurate at capturing just what it is that Microsoft, as a company and brand, stands for: nothing.

[Quote:]

Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates? Well, now you can forget them. Microsoft flacks are desperately dialing reporters to spin them about “phase two” of the ad campaign — a phase, due to be announced tomorrow, which will drop the aging comic altogether. Microsoft’s version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is — and that Bill Gates’s company has millions of dollars to waste on hiring a has-been funnyman to keep him company.

And if you think they’re in a mess, get this:

[Quote:]

One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

What I’ve learned on marketing is that this is basically an explicit admission that Microsoft is the second-place brand. You never compare yourself to your competitors this way if you want to present yourself as number one.

[Quote:]

Hoeveel gratis heb jij nog?

(thanks, Arno)

[Quote:]

Apple’s current practice of rejecting certain applications at the final hurdle - submission to the App Store - is disastrous for investor confidence. Developers are investing time and resources in the App Store marketplace and, if developers aren’t confident, they won’t invest in it. If developers - and serious developers at that - don’t invest, what’s the point?

You have to wonder if Apple wants the App Store to be a museum of poorly-designed nibware written by dilettante Mac OS X/iPhone OS switcher-developers and hobbyist students. That’s what will happen if companies who intend to invest serious resources in bringing an original idea to the App Store are denied a reasonable level of confidence in their expectation of profit.

[..]

That said, Apple is now selecting for anti-competitive reasons. It came to light today that an app that will deliver a capability I really, really want was rejected by Apple because it replaces a feature in Apple’s own software. The app is called Podcaster and it would allow one to update podcasts directly on the device over wifi. I sync my iPhone to my Mac Pro - should I have to go home to put a new episode on my iPhone? I’d buy that app in a heartbeat.

Do you want a store in which every app in the “Productivity” category is a to-do list manager? That’s exactly what you’re going to get because, without some a priori assurance that your idea will be accepted, the only way to know what Apple likes and dislikes is to look at what’s already on the store. Clearly Apple can’t get themselves enough of those ticky boxes, so why not do “your take” on a list of text cells and checkmarks? Much safer bet than inventing something new.

[Quote:]

As part of Windows Vista’s $300 million marketing rehab, Microsoft Corp. will hire an initial wave of 155 “Windows Gurus” to walk around Best Buy and Circuit City stores, answer customer questions and defend Vista’s reputation against skeptics.

[..]

One way Windows Gurus will differ from Apple Geniuses is that they are not intended to be sources of free technical support for existing Vista users.

“The guru role is to help sell Windows-based PCs. It is not to be an alternative tech support channel for Microsoft, as this has no financial return beyond improved customer satisfaction,” Baker said.

So the solution to people disliking Vista is…. get more people pitching the product at them.

Right. That’ll work.

[Quote:]

I’m reading lots of complaints about the new iTunes 8 update causing horrific problems on Windows machines, including widespread reports of STOP errors, aka the Blue Screen of Death.

[..]

An even bigger problem is Apple’s attitude toward its Windows customers. These additional software packages and drivers are being installed with no disclosure and no consent. A pile of software, including the troubled MobileMe service, is also being installed and enabled at startup on Windows machines, even where the user has no MobileMe account and, for that matter, no mobile device.

Apple’s Get a Mac ads love to tweak Microsoft for its frequent crashes. Someone from Apple needs to look in the mirror and realize that they’re the problem in this case.

I don’t get it. At all. This is how they’re going to improve the Microsoft image and sell lots of Vista?

[I agree with many (not all) of these:]

These are my rules and they make me happy. I hope they make you happy too.

[Quote:]

Ever dealt with a GPU hang?

[Quote:]

One hundred per cent reliable on high-volume trading days

Oh.

Okay.

That totally makes me want to go buy a copy of Vista..

Seinfeld was reportedly paid $10 million for his work in this series of ads…

[Quote:]

MacRumors has a story on Pull My Finger, an iPhone App that plays a variety of fart sounds. The demo video shows that the app is clearly well done for what it is — it even vibrates the phone while it toots — but Apple rejected it:

We’ve reviewed your application Pull My Finger. We have determined that this application is of limited utility to the broad iPhone and iPod touch user community, and will not be published to the App Store.

With all the absolute crap that has made it into the store, which includes apps based on nothing more than sample code from Apple’s SDK, it seems ridiculous for Pull My Finger to be rejected on these grounds. The current number one app in the store is Koi Pond, which is utterly useless but extremely well-done.

[Quote:]

One developer we consulted about the issue noted, “consumers are being scammed by [PC] OEMs on a large scale. OEMs will encourage customers to upgrade a 2GB machine to 4GB, even though the usable RAM might be limited to 2.3GB. This is especially a problem on high-end gaming machines that have huge graphics cards as well as lots of RAM.”

“Microsoft even changed the way the OS reports the amount of RAM available; rumor is, due to pressure from OEMs,” the developer told us. “In Vista and prior, it reported usable RAM, while in SP1 they changed it to report installed RAM ignoring the fact that much of the RAM was unusable due to overlap with video memory.” And so many PC users are installing 4GB of RAM in their PCs and thinking that it is being used by the system, when in fact it is no more beneficial than if the RAM were simply poked halfway into the CD slot.