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We’ve Secretly Replaced the Shitty Zune You Thought You Were Buying With an Even Shittier One

Posted on December 4th, 2006 at 15:41 by John Sinteur in category: If you're in marketing, kill yourself, Microsoft, What were they thinking? -- Write a comment

pink_zune.jpg

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So as we understand it, apparently Microsoft secretly slipped 100 hot pink (or shall we say, magenta?) Zunes into the retail market for purchase, where only especially eagle-eyed buyers would notice what they were getting before taking it home and opening up their rather eye-catching player. (For lawsuit’s sake, it’s in the fine print on the bottom of the box.) Supposedly there’s another 100 pink Zunes that were given out to the Zune team, but we doubt those will be up on eBay any time soon, as is at least one of the pinks. Kind of a bummer though for that dude. You get what you thought was going to be your white (or brown or black) Zune home just to find out you’ve got a limited edition — great, except that of all the colors to surprise a user with, statistically speaking pink might be the worst selection.

The New York Times chimes in:

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It appears that Microsoft has secretly seeded 100 pink Zunes into the market so that very lucky, very unsuspecting buyers will get in a car to drive somewhere to get their presumably brown Zune, buy it, drive back home, open the package, and realize they have a pink Zune instead. Apparently, on Planet Microsoft, this is very cool marketing and not at all a way to piss off customers and shit all over a product launch any more than you already have.

  1. So, they piss off their network of music stores that they had partnered with for “Plays on Windows” strategy, They attach a bizarre protection around any “audio” file you send to another Zune user that will remove the file after either 3 plays (a play is not the entire audio file, just a percentage or number of minutes) or 3 days, which ever comes first. Doesn’t have any podcatching ability…

    Now they think people will think they are special getting a color that one, they didn’t buy. Two, is the most bizarre color I have seen yet.

    They now have second place in the world of MP3 players. Sounds like they thing took off like a rocket. iPod with over 60% of the market and the Zone has just over 6%. Hehe, I wonder if they are dancing in their offices for being in second place. :)

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