So as we understand it, apparently Microsoft secretly slipped 100 hot pink (or shall we say, magenta?) Zunes into the retail market for purchase, where only especially eagle-eyed buyers would notice what they were getting before taking it home and opening up their rather eye-catching player. (For lawsuit’s sake, it’s in the fine print on the bottom of the box.) Supposedly there’s another 100 pink Zunes that were given out to the Zune team, but we doubt those will be up on eBay any time soon, as is at least one of the pinks. Kind of a bummer though for that dude. You get what you thought was going to be your white (or brown or black) Zune home just to find out you’ve got a limited edition — great, except that of all the colors to surprise a user with, statistically speaking pink might be the worst selection.
The New York Times chimes in:
It appears that Microsoft has secretly seeded 100 pink Zunes into the market so that very lucky, very unsuspecting buyers will get in a car to drive somewhere to get their presumably brown Zune, buy it, drive back home, open the package, and realize they have a pink Zune instead. Apparently, on Planet Microsoft, this is very cool marketing and not at all a way to piss off customers and shit all over a product launch any more than you already have.