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“Protecting content” is a tip of the hat to NBC’s concerns over DRM. Amazon and Apple both use DRM for video, but Apple’s DRM policies are considered to be “too lax” by many players in the TV and movie business. Apple’s terms allow for authorized for playback on as many as five different devices. Furthermore, Apple-approved devices can be authorized to play content purchased from five different accounts.
Compare Unbox: Shows bought from Unbox can be kept on two computers max and can be stored on up to two different (approved) media players. Users cannot “mix” accounts, meaning that a PC cannot have authorized content purchased from two different accounts accessible at the same time. As you can see, Unbox is more restrictive.
And as a result, you and your spouse cannot buy content for each other. How moronic is that? Why is it that these companies keep insisting they fuck over their customers?
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