[Quote:]

When [Universal Music Group CEO] Morris is asked why the music business didn’t work harder, in the early days of file-sharing, to build its own (legal) online presence, there’s this exchange:

“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”

Personally, I would hire a vet. But to Morris, even that wasn’t an option. “We didn’t know who to hire,” he says, becoming more agitated. “I wouldn’t be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me.”

Newsflash for you, Morris: people with a good bullshit story did get past you. That’s where all the non-working DRM crap comes from, and that’s why your own online store is failing.