The Borg-Yahoo merger won’t work. Here’s why. It’s like taking the two guys who finished second and third in a 100-yard dash and tying their legs together and asking for a rematch, believing that now they’ll run faster.
Here’s the weird thing: I first heard that line about the 100-yard dash from Ballmer himself, maybe a decade ago.
But here’s the really dark part of all this. He knows it won’t work. He has to know this. He’s not stupid. The cultures will never fit together. And the deal is too big. It’s not manageable. And it’s completely anathema to Microsoft. It’s totally out of character for them. It goes against everything the company has ever stood for. Ballmer knows this, and he’s doing it anyway. Because this is exactly what every old-guard CEO does when all else fails. I mean it’s right there in the official playbook that you get in business school. And ultimately, smart as he is, Ballmer is an old-school kind of guy. He’s not really a tech guy. He has a mindset that was formed in Detroit, where he grew up. He’s a Big Three automaker kind of guy. And this is a Big Three move. It’s Ford buying Jaguar and Land Rover and Volvo because they can’t think of anything else to do.