[Quote:]

In its March 2007 issue, Advertising Age magazine reported that Red companies had collectively spent as much as $100 million in advertising and raised only $18 million. Officials of the campaign said then that the companies had spent $50 million on advertising and that the amount raised was $25 million. Advertising Age stood by its article.

If you read the article, you’ll note that the positive effects of those $18 million are very tangible. It makes you wonder what they could have done with $100 million.