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The latest data from Nielsen Online on monthly US visitors to the top news and information sites makes for depressing reading for the BBC.
The number of unique visitors to BBCNews.com has fallen by more than a million in a year. The site had 5,253,000 readers in July 2008, compared to 6,408,000 July last year.
The drop comes at a time when the BBC has been ramping up its commercial operations outside the UK. In November 2007, advertising was introduced on the international version of the BBC News website. In the first six months, the advertising brought in a measly £1.5 million ($2.96 million.

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An investigation by The Sunday Telegraph has now uncovered just how much personal data is being collected about individuals by the Government, law enforcement agencies and private companies each day.
In one week, the average person living in Britain has 3,254 pieces of personal information stored about him or her, most of which is kept in databases for years and in some cases indefinitely.
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“The insinuation from the Obama campaign that John McCain, a former prisoner of war, cheated is outrageous,” Ms. Wallace said.
Because, you know, former POW’s can’t ever cheat or dissemble.
Could somebody please brief McCain on what his country has been doing the last five years?