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The e-mail pitch is familiar to most people by now: a long-lost relative or desperate government official in a war-torn country needs to shuffle some funds around, say $10 million or $20 million, and if you could just help them out for a bit, you get to keep 10 (or 20 or 30) percent for your trouble.

All you need to do is send X-amount of dollars to pay some fees and all that cash will suddenly land in your checking account, putting you on Easy Street. By the way, please send the funds though an untraceable wire service.

By this time, not many people will fall for such an outrageous pitch, and the scam is very well-known. But it persists, and for a reason: every now and then, it works.

Spears received just such an e-mail, promising her that she’d get $20.5 million if she would only help out a long-lost relative – identified in the e-mail as J.B. Spears – with a little money up front. “That’s what got me to believe it,” Spears said.

It turned out to be a lot of money up front, but it started with just $100.

[..]

For more than two years, Spears sent tens and hundreds of thousands of dollars. Everyone she knew, including law enforcement officials, her family and bank officials, told her to stop, that it was all a scam. She persisted.

Spears said she kept sending money because the scammers kept telling her that the next payment would be the last one, that the big money was inbound. Spears said she became obsessed with getting paid.

An undercover investigator who worked on the case said greed helped blind Spears to the reality of the situation, which he called the worst example of the scam he’s ever seen.

He also said he has seen people become obsessed with the scam before. They are so desperate to recoup their losses with the big payout, they descend into a vicious cycle of sending money in hopes the false promises will turn out to be real.