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Teens reject Microsoft’s Zune

Posted on April 11th, 2009 at 18:53 by John Sinteur in category: Apple, Microsoft

[Quote:]

Not a single teen plans to buy a Zune, Microsoft’s ill-conceived challenger to Apple’s iPod.

And that’s probably just as well, given it looks like Microsoft is sending its player heavenward following what’s looking like the Zune’s final physical manifestation.

In a result that has more in common with North Korean election, a survey of teenagers has found 100 per cent will buy one of Apple’s music players in the next year.

Piper Jaffray’s annual biannual report even suggests these could be the new owners’ second iPods. While 92 per cent already owned an MP3 player, 86 per cent already had an iPod.

Just four per cent owned a Zune, meaning Microsoft beat Sony and Sandisk for second place but that it also tied with the “other” category.


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Comments:

  1. Is that the one that is also available in brown?

  2. The first generation was, yes – I have no idea if that color is still available.

  3. Whoops! I forgot to put in the tags. :)

  4. Wow! Did not know Zune was worth three comments (or four for that matter)!

  5. Microsoft is kind of like the tar baby in “Uncle Remus” stories. Once you touch any part of it, it won’t let go and eventually swallows you whole. People are starting to discover that the only thing to do is keep as far away from it and any of its parts as possible. The Zune might have been the most awesome music player ever (nah, not really), but it still was just another way for MS to “stick” it to you. I just wonder what people who invested in all that DRM-encumbered music will do, other than .wav their hard-earned $$ goodbye?

  6. The Zune was so bad that the best hacking advise I found was to buy an Ipod or another player that is actually useful as a hard drive unlike the Zune.