Not a single teen plans to buy a Zune, Microsoft’s ill-conceived challenger to Apple’s iPod.
And that’s probably just as well, given it looks like Microsoft is sending its player heavenward following what’s looking like the Zune’s final physical manifestation.
In a result that has more in common with North Korean election, a survey of teenagers has found 100 per cent will buy one of Apple’s music players in the next year.
Piper Jaffray’s annual biannual report even suggests these could be the new owners’ second iPods. While 92 per cent already owned an MP3 player, 86 per cent already had an iPod.
Just four per cent owned a Zune, meaning Microsoft beat Sony and Sandisk for second place but that it also tied with the “other” category.