Comments on: A ship that leaks from the top http://weblog.sinteur.com/index.php/2010/01/06/a-ship-that-leaks-from-the-top/ si hoc legere scis nimium eruditionis habes Sat, 11 Feb 2012 16:23:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim http://weblog.sinteur.com/index.php/2010/01/06/a-ship-that-leaks-from-the-top/comment-page-1/#comment-33767 Jim Thu, 07 Jan 2010 13:57:35 +0000 http://weblog.sinteur.com/?p=35255#comment-33767 It reminds me of the paper releases we've seen ATi and nVidia do in the past. The competition was fierce, the focus on which brand had the fastest GPU. They started leaking test results, showing off their upcoming products. Then the official release news came - months ahead of any chips really hitting stores. The public grew tired of these 'paper' releases, and both companies got a lot of criticism. Then finally, the next marketing step was to officially release the product the day it was available in the stores. Endless discussions about vaporware like the Apple tablet are pointless imo if being done by any other than the R&D dept of Apple itself. Getting excited about products that don't exist is exactly what the folks in the marketing dept want. Even discussing that the leak is not really a leak serves the same purpose. Shouldn't this also be filed under 'if you're in marketing...'? :) It reminds me of the paper releases we’ve seen ATi and nVidia do in the past. The competition was fierce, the focus on which brand had the fastest GPU. They started leaking test results, showing off their upcoming products. Then the official release news came – months ahead of any chips really hitting stores. The public grew tired of these ‘paper’ releases, and both companies got a lot of criticism. Then finally, the next marketing step was to officially release the product the day it was available in the stores.

Endless discussions about vaporware like the Apple tablet are pointless imo if being done by any other than the R&D dept of Apple itself. Getting excited about products that don’t exist is exactly what the folks in the marketing dept want. Even discussing that the leak is not really a leak serves the same purpose. Shouldn’t this also be filed under ‘if you’re in marketing…’? :)

]]> By: John Sinteur http://weblog.sinteur.com/index.php/2010/01/06/a-ship-that-leaks-from-the-top/comment-page-1/#comment-33763 John Sinteur Thu, 07 Jan 2010 05:32:20 +0000 http://weblog.sinteur.com/?p=35255#comment-33763 /sets alarm clock for January 27th... /sets alarm clock for January 27th…

]]> By: Maarten http://weblog.sinteur.com/index.php/2010/01/06/a-ship-that-leaks-from-the-top/comment-page-1/#comment-33757 Maarten Wed, 06 Jan 2010 22:57:08 +0000 http://weblog.sinteur.com/?p=35255#comment-33757 When I read this, I wondered why Apple would want to create such a leak. The post you sourced this from mentions a few. I'm torn whether I find them compelling. One of the suggestion motivations is to get ahead of a competitor in the news headlines. Indeed, there are the predictions that Msft + HP will announce a tablet today. Frankly, I'd be just as happy if everyone would shut up until there's actually news to report. I find nothing as boring as an endless post on Daring Fireball in which Gruber goes on at length to showcase how clever he thinks his predictions are. I really don't care if you have good sources or can predict what's going to be announced. Wake me up when there's an official announcement. When I read this, I wondered why Apple would want to create such a leak. The post you sourced this from mentions a few.

I’m torn whether I find them compelling. One of the suggestion motivations is to get ahead of a competitor in the news headlines. Indeed, there are the predictions that Msft + HP will announce a tablet today.

Frankly, I’d be just as happy if everyone would shut up until there’s actually news to report. I find nothing as boring as an endless post on Daring Fireball in which Gruber goes on at length to showcase how clever he thinks his predictions are. I really don’t care if you have good sources or can predict what’s going to be announced. Wake me up when there’s an official announcement.

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