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Speculation
Here’s the front page of one of the bigger “general news” web sites here in the Holland-lands.
Leading news is the fact that Apple invited the press to a demonstration. That’s it, nothing more than that. Apple sending out an invitation is front page news.
Speculation about the tablet, of course, but the way it’s handled is indeed getting a bit insane.
my prediction: iLife 2010, iPhone OS 4.0, and “one more thing”…
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You forgot to mention Apple was frontpage news on the same site a few days ago, when they had their lawyers send out angry letters to Gawker (offering rewards for proof of the iTablet).
If you want to comment on “the way it’s handled”, you need a more unbiased approach. Or have you become part of Apple’s marketing – are they funding you?
No, they’re not funding me, and I do not claim to be unbiased. Caveat Emptor.
The question was rhetorical, I know you’re not. You probably wouldn’t even consider it, although it wouldn’t even have to change your posting patern on the blog.
I’m just not as excited by news about (new) Apple products as you seem to be. I think it’s funny to see you bash most companies’ marketing – you have a special category for it, the posts for which I thoroughly enjoy – but not Apple. It’s not just amusing, it’s intriguing too: how does it work? Why do so many people get so excited over something that does not (yet) exist, and may not exist at all? These Apple product presentations have become a bigger deal than Christmas. It’s a hype, people get manipulated, most of them (like you I guess) know this and yet accept and enjoy it. I find that amazing, not the products themselves.
Don’t worry though, I won’t bring this up again (at least not any time soon
Oh, bring it up whenever you want to.
You see, you’re correct – but with a twist. When I bash marketing, there’s usually a “how the fuck can this work?” at the back of my mind. Apple’s product presentations have the same thing: how the fuck DO they work? Why does it work this way every time? We’ve seen the hype with the iPhone, now again with the tablet – how do they do it? With most marketing bashing I do, it’s “how the fuck does this work because it’s so blatantly bad. With Apple, the products aren’tbad.
So I’m left wondering if it’s just all the same: “how the fuck does this marketing trick work” but with Apple it makes me wonder: is the only difference that they’re not so obviously crap, and is that why the whole world goes banana over the announcements?
But since I’m biased (their products make my life a lot easier) I’m probably the wrong person to ask.
And indeed, the product announcements are amazing and enjoyable no matter what they are, just because of the way the world reacts…
Thank you for an insightful comment. I see we agree more than I thought, and I am as baffled as you are as to how Apple does it, and wonder at the same time if this is still something they do…