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Comcast Rebrands Itself as Xfinity. Seriously? That’s… That’s All You Got?

Posted on February 4th, 2010 at 11:31 by John Sinteur in category: If you're in marketing, kill yourself

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So, Comcast has some public image issues. And what do you do when you want to fix the perception but not the underlying problems? Change your name! Change it to the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy.

Do you get it, people? It’s infinity, which is awesome, and X, which is dangerous. It’s, like, dangerously awesome.

The overhaul will apply to Comcast’s technology platform and products, which means all you malcontent Comcast cable, internet, and phone customers will soon be malcontent Xfinity cable, internet, and phone customers. They’ll start rolling out the rebranding next week in about a dozen markets, with the rest of the country getting the Xfinity treatment later this month.


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  1. It worked so well for AIG and BlackWater…

Italy Seizes Bank of America, Dexia Assets Amid Probe

Posted on February 4th, 2010 at 11:06 by John Sinteur in category: Robber Barons

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Italy’s financial police are seizing 73.3 million euros ($102 million) of assets from Bank of America Corp. and a unit of Dexia SA as part of a probe into an alleged derivatives fraud in the region of Apulia.

Police are investigating losses on derivatives linked to the sale of 870 million euros of bonds sold by the regional government in 2003 and 2004, according to an e-mail from the prosecutor’s office in Bari today. The banks misled the municipality, located in the heel of Italy, on the economic advantages of the transaction and concealed their fees, the prosecutor said.

So that’s the trick with banks and derivatives – you don’t bail them out, you seize their assets!


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  1. Will this case finish with a sentence against the bank, many other will follow, since a lot of municipalities were involved in facts like these.

    Milan itself, the richest city of Italy, lost million of euros in similar trades.

    However, I can’t really blame the banks: people working in the financial department of such big cities administrations cannot be totally ignorant on the risks they are willingly taking.

  2. A little like the mafia guy who makes a bet with a bookie, and when the bet loses, he tells the bookie that he wants his money back… or else.

  3. How apropos – BofA was founded in San Francisco in 1904 as “Bank of Italy”.

iiNet wins! Film industry’s case torn to shreds

Posted on February 4th, 2010 at 7:59 by John Sinteur in category: Intellectual Property

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The Federal Court of Australia has dismissed the film industry’s case against iiNet, finding that Australia’s No.3 internet provider did not authorise copyright infringement on its network.

The Australian Federation Against Copyright Theft representing the film industry, has been ordered to pay iiNet’s costs. iiNet chief executive Michael Malone estimated that these costs add up to around $4 million.

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More importantly, Justice Cowdroy said that the “mere provision of access to internet is not the means to infringement”.

“Copyright infringement occured as result of use of BitTorrent, not the Internet,” he said. “iiNet has no control over BitTorrent system and not responsible for BitTorrent system.”

The fact worldwide piracy was rife “does not necessitate or compel a finding of authorisation, just because it is felt there is something that must be done”, he said.

Best quote from the full ruling:

The law recognises no positive obligation on any person to protect the copyright of another.


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