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Champions League Match vs Classical Concert (Real Madrid, AC Milan)

Posted on March 17th, 2010 at 18:33 by John Sinteur in category: If you're in marketing, kill yourself -- Write a comment

Proof that fun marketing is still possible…

[Quote:]

On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn’t say no and had to go to the classical concert.
But…

  1. Mark on March 17th, 2010 at 18:42:

    I really like beer.

  2. spaceman spiff on March 17th, 2010 at 20:17:

    I prefer Guinness myself. :-)

  3. Mr. N on March 18th, 2010 at 10:57:

    I’m italian, but I’ve never heard this story (I see it was published mainly on pay TV and in the worst news outlet, as Studio Aperto, one I carefully avoid).

    I’d have been very disappointed if I was involved in the prank: I don’t care about Milan, but I like classical music.

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