Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption. This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.
As a note of interest, Facebook has increasingly taken its share of time spent on the Internet, now making up 14 of the 74 minutes spent per day by consumers, or about one sixth of all Internet minutes.
The chart clearly shows that Games and Social Networking categories capture the significant majority of consumers’ time. Consumers spend nearly half their time using Games, and a third in Social Networking apps. Combined, these two categories control a whopping 79% of consumers’ total app time.
I think it’d be valuable to break out some of this data by age group; there’s a big question of how much of the additional time is from under-18yos. (e.g. people handing the iPad to their kids to keep them from fussing, teens spending time online, etc.)
So I’m not convinced that the following is actually fully right, but it’s thought-provoking and worth sharing, I think:
What the headline should be is that consumers are leaving web developers behind. And so those that can follow quickly have a HUGE opportunity. Forget a few hundred thousand, there are going to be tens of millions of mobile apps available to consumers in the next few years. App goldrush over? Difficult to be visible on mobile? I don’t think so – not even close.