Sony Music’s CEO of international business said in a recent interview that the Internet is a blessing for the music industry. Nevertheless, there are still problems that have to be overcome, such as restrictive copyright enforcement by music rights collecting agencies. The Sony boss says that YouTube revenue running into the millions is being lost because German rights group GEMA’s policies prevent artist videos from being shown online in the country.
“It’s not because of us. You must direct this question to the German collecting agency GEMA, they licensed the copyright very restrictively.”
It turns out that the price GEMA want for views is too high for YouTube, and as a result the videos of some of the world’s most famous artists are blocked.