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Microsoft’s working quickly to counter backlash it’s receiving after denying a user who won a Windows Phone challenge his just reward. Yesterday, Sahas Katta won a “Smoked by Windows Phone” challenge when his Galaxy Nexus displayed the weather of two different cities faster than the Windows Phone he was up against, but the Microsoft store claimed that he had to show weather from two different states. Microsoft has been roundly bashed for this technicality since then, so Windows Phone evangelist Ben Rudolph has just taken to Twitter to apologize and offer Katta a new laptop and Windows Phone, as well as an apology.

You could see this coming miles away. I mean, what marketing genius thought it was a great idea to set up a rigged “contest” where the whole point is to ridicule your potential customers one at a time? How is this supposed to make your potential customers feel good? And why do you thing that, in the age of the Internet, you can get away with cheating potential customers?