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For months, the technology world has wondered when — not if — Amazon would get into original TV programing by soliciting scripts and beefing up its nascent in-house staff. Now, it’s official: Amazon (AMZN) will produce original television content.

On Wednesday, the company announced its intentions to develop original comedy and children shows that will be distributed by way of its online streaming service, Amazon Instant Video. “Amazon Studios wants to discover great talent and produce programming that audiences will love,” Roy Price, director of Amazon Studios, said in a release. “In the course of developing movies, we’ve heard a lot of interest from content creators who want to develop original series in the comedy and children’s genres. We are excited to bring writers, animators and directors this new opportunity to develop original series.”

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So I guess this means the Justice Department is about to investigate Apple TV.