You know those FBI warning messages that appear at the beginning of DVDs and Blu-ray discs? They’re getting an upgrade—and they’re multiplying.
The US government yesterday rolled out not one but two copyright notices, one to “warn” and one to “educate.” Six major movie studios will begin using the new notices this week.
Will the two screens be shown back to back? Will each screen last for 10 seconds each? Will each screen be unskippable? Yes, yes, and yes.
The idea isn’t to deter current pirates, apparently (the new scheme requires all legal purchasers to sit through 20 seconds of warnings each time they pop in a film, but will be totally absent from pirated downloads and bootlegs). It’s to educate everyone else.
And the lesson learned in this “education”? Piracy gives you a better product.
Well done, ICE!