He predicted that by this date, developers would be making their apps for Android first. And that’s simply not happening. Sure, there are a few here and there that do it. But for the most part, the situation remains the same. In the hearts and minds of top app developers, it’s iOS first and Android second — or not at all.
The same is true for the vast majority of new startups — I talk with dozens each week. The refrain: iOS first. Android second. Down the road. At some point. Maybe.
So why was Schmidt so wrong? In my mind, there are a number of reasons — the same ones I went into in my initial post. The ability to make money is the most important. But the most interesting reason again ties into something Schmidt said back in December:
“With the ICS release our core objective as a company is to get all of the hardware vendors onto that platform.”
I mean, he really said that. And it’s unbelievable because it’s perhaps the most epic fail in the history of epic fails. Google’s “core objective as a company” was to get hardware vendors onto Ice Cream Sandwich (aka Android 4.0), and as of June 1 — seven months after the launch of the OS — 7.1 percent of Android phones are actually on it. Seven. Point. One. Percent.
That number isn’t from some bullshit survey of a few hundred devices or some propaganda from Apple — it’s the number published by Google itself. And it’s pathetic.