ICANN developed the New generic Top-Level Domain Program to increase competition and choice by introducing new gTLDs into the Internet’s addressing system. What is a gTLD? It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 “generics” in the domain name system right now, but that is all about to change.
Printer manufacturers should all be put on the .matrix TLD.