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Behind the scenes at a McDonald’s photo shoot

Posted on June 21st, 2012 at 14:30 by John Sinteur in category: If you're in marketing, kill yourself -- Write a comment

  1. Think of the jobs that would be lost if they used the ‘real’ burger in their advertising. This provides hours of well-paid work.

  2. Think of the burgers that wouldn’t be sold if they used the ‘real’ burger in their advertising :)

  3. Food photography is pure fantasy at the best of times. It normally involves non-food materials (the video skips over that aspect). Check out how shiny the meat is in the created image. That effect normally comes from a good coating of glycerin.

  4. Or nasty boiled up bits of dead cow = gelatine.

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