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How Romney Learned The Hard Truth About Promoted Hashtags

Posted on September 7th, 2012 at 15:42 by John Sinteur in category: Indecision 2012 -- Write a comment

[Quote]:

After betting big on Twitter ads, the Romney campaign just saw their first sponsored hashtag go wrong. After promoting #AreYouBetterOff to the top of Twitter’s list of trending hashtags as a criticism of President Obama’s economic policies, a surprising number of tweets came in saying, Yes, they are better off.

But exactly how many tweets were defending President Obama? By our calculations, it’s a Mockery Ratio of nearly 5:1.

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