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Amazon confirms there’s no way to opt out of Kindle Fire ads

Posted on September 8th, 2012 at 13:22 by John Sinteur in category: Amazon -- Write a comment

[Quote]:

Since Amazon announced its new line of Kindle Fire tablets, there’s been confusion over whether the company would allow users to avoid seeing “Special Offer” promotions on their lock screens. According to CNET, an Amazon spokesperson has now confirmed that there is no system for disabling ads on new models of the Kindle Fire.

Amazon is mistaken. I haven’t seen a single ad on a Kindle Fire, ever. And I’m pretty sure I will never say one in the future either.

  1. You have one? Nope. So they are not mistaken. Refusing to buy one is not a “system for disabling ads”.

  2. How many seconds after the new Fires are released will some hacker unlock them so you can change the lock screen? I think they can be counted in the 10′s…

  3. Actually, if it will be based on the Amazon recommendation system, then there is a chance that it actually will be useful.
    But god forbid they make money. Showing ads when you are not reading. Gasp.

  4. Apparently I’m not the only one who said “I don’t want one if that’s the case”. The backpedaling has started

  5. Yes, makes sense that people don’t want it.
    Mind you, with a few exceptions, a lot of these same people say “Gosh, I didn’t even know that! Why nobody told me??” when they miss their favourite book on the £1.99 sale, and such annoying things.

  6. It’s the same as with Skype: during a voice call, we show ads on that black spot that you don’t even look at Instant outrage. I don’t look at it but don’t you dare put anything there because, well, I won’t see it anyway, but don’t!

    Sometimes I wonder if people are a bit overdoing some things without stopping to think for 5 seconds.

  7. @Roland: you can throw all the rational arguments at it you want, but fact is I don’t want any ads on the lockscreen on my device.

    Somehow it doesn’t even feel equivalent to be extorted for money after you buy the device to get rid of the ads, rather than be offered two different prices up front at device purchase time.

    In general, though, nice to at least have choices.

  8. P.S., interesting bit from interview with Bezos:

    [Quote:]

    How does special offers, or the advertising, play a role in the price point?

    We had it on our E-Ink devices, but haven’t had it on the Kindle Fire. For those, it’s very good, no one really buys the non-special-offers version. Everyone buys the special-offers version. There aren’t two versions of this (pointing to the new 7-inch Kindle Fire HD). That was a decision we made because no one is willing to buy the non-special-offers version.

    So Bezos’ claim is that Amazon decided to simplify the product lineup because too few people were buying the non-ad supported regular Kindles.

  9. @Desiato It’s not an argument, it’s just an opinion. I understand that you don’t want such a device.
    However “I don’t want” and “I decry it as an evil, despicable act” are two different things.

    I see the point where people don’t want to buy it. I don’t see the point where people start to bash it as evil and such.

    I don’t like brusselsprouts, but I don’t call it the vegetable of the Devil :)

  10. no one really buys the non-special-offers version

    Is that a bit like that good old Hitch Hikers’ quote?

    “No one is really poor. At least no one worth speaking of….”

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