And the theory is that Mitt Romney is the first presidential candidate in — certainly in the last 35 years who wherever he campaigns does worse. And I think that’s his real problem.
I mean, for example, in Florida, his personal unfavorable rating in January was 29 percent. It went up to 35 percent in May. It’s now at 48 percent.
In Ohio, the same thing. It went from 34 percent unfavorable in January, to 37 percent in May, to 49 percent in September.
The more they see him, the less they like him. And this is a real problem. It happened to Gerald Ford, the president of the United States, in 1976 in a marvelous campaign, a great campaign.
Stu Spencer, who was a strategist, met with the president in the White House with Bob Teeter and Dick Cheney, who was chief of the staff, said, Mr. President, you are a great president, but you are a terrible campaigner. Everywhere you go, your numbers go down. So that’s — they had a Rose Garden strategy.