So that data you’re giving away online is worth something, but have you ever taken a stab at figuring out how much? A just-released privacy add-on for Firefox and Chrome, Privacyfix, gives it the old college try. Both Congress and the executive branch have been talking more about online privacy in the past couple years.
The estimates for Google and Facebook are imprecise, as the program’s creator, Privacy Choice founder Jim Brock, readily admits. “We wanted people to understand, it is a value exchange” when they use these sites, said Brock.
Brock says his estimated annual Facebook value was a mere $1.68. His daughter, perhaps unsurprisingly, is at $12. His Google value checks in at more than $700 per year, though.
The add-on also tells you how many of the websites you visit feed data back to Facebook and Google. I was surprised to see that Facebook is tracking me across 87 percent of the Internet, despite the fact that I’m a minimal user of Facebook.