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In Support of a Personalized User Experience

Posted on October 27th, 2012 at 13:09 by John Sinteur in category: If you're in marketing, kill yourself -- Write a comment

[Quote]:

In principle, we support “Do Not Track” (DNT). Unfortunately, because discussions have not yet resulted in a final standard for how to implement DNT, the current DNT signal can easily be abused. Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them.

So you only support it if it’s turned off? How about hiding the option to turn it on as well? So users have to to go down to the cellar to find them? With a flashlight? To the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of the Leopard?

  1. John Sinteur on October 27th, 2012 at 13:56:

    Yahoo noun; an uncultivated or boorish person; lout; philistine; yokel.

  2. B.J. Herbison on October 27th, 2012 at 16:51:

    This goes back to the initial deal with the big tracking organizations when DNT was first developed. They would prefer to track, but they agreed to stop tracking when DNT was enabled as long as the default was DNT disabled.

    Microsoft decided to enable DNT by default in IE 10, and the tracking organizations have decided to honor the original agreement.

  3. Desiato on October 27th, 2012 at 18:53:

    Maybe someone should start a petition that says “dear advertising industry, if you decide to ignore DNT, I will decide to install AdBlock”.

  4. Sue W on October 28th, 2012 at 1:21:

    Ever thought of going into advertising?

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