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Nintendo sells 400,000 Wii Us in first week

Posted on November 27th, 2012 at 19:10 by Sueyourdeveloper in category: News -- Write a comment

Quote

Nintendo sold more than 400,000 Wii Us in the gaming console’s first week on sale, a disappointment compared with its Wii predecessor, although retailers are reported to be sold out of the unit…

“We are essentially sold out at retail. As soon as we replenish product into stores, it is immediately selling through,” Reggie Fils-Aimé, Nintendo US president, told the Financial Times. “We are working with our retail partners to expedite product to their stores as quickly as possible.”

He said Nintendo had learnt a lot of lessons from the launch of the Wii, which was sold out for months to the frustration of consumers, but demand for the new console was still outstripping supplies at the moment.

Is it me, or is it stupid in here?

  1. That’s actually hard to get right. You want the product to sell out, because otherwise it will be deemed a flop by the press and won’t get that aura of desirability for consumers, but not sell out for months.

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