Cheerios had posted an “app” on their Facebook that allowed fans to post a word or two about how they felt about Cheerios. Due to all the consumer backlash against GMOs, Cheerios pulled their app off the web.
General Mills and Prop 37
General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food.
Unfortunately, due to the massive amount of money spent on advertising by chemical and pesticide companies and industrial food corporations, Prop 37 was defeated in California.
Lots of Comments from Unhappy Customers
Although the app has been removed, consumers are still vociferously complaining on Cheerios’ Facebook wall, telling the cereal maker that they will no longer buy their product because they don’t want GMOs.