Last summer, we talked about a site that Time Warner Cable had launched called Time Warner Cable Conversations, which it insisted would be a “conversation” between it and the public. As they put it, the goal was “to interact with our customers and to contribute to the on-going conversation about cable.” Except… as we noted at the time, they didn’t seem to want to discuss what most customers wanted to talk about. The “conversation” was limited to discussions about TV network deals, just as they were fighting with Time Warner Cable about how much the various networks would cost. If anyone wanted to “converse” about things they didn’t like about Time Warner Cable, such as it’s super low data caps, too bad. The comments on the site were limited and heavily moderated. Even friendly discussions about data caps were rejected.
And, now, it appears that TWC has decided to make the “conversation” even less of a “conversation.” It has removed the ability to comment altogether. So, it’s no longer a “conversation.” It’s just a marketing brochure.
This week we checked back and discovered the dialogue had decidedly turned one-way: namely from Time Warner Cable to you. The company deleted the few views that were published on cable television programming costs and removed its comment section altogether.
Of course, this is how companies like TWC view “a conversation.” They talk. You shut up and listen.