There is a good reason why the MPAA and RIAA are not on Facebook. They would become cannon fodder, and every word they post would be carefully dissected by an angry mob.
However, Iceland’s version of the MPAA didn’t get this memo and SMAIS decided to create a Facebook page of their own last week. This didn’t go well for them.
As expected, there were dozens of Facebook users who started attacking the group’s views in the comments. Initially SMAIS responded to the critique, but the response from the public was so overwhelming that the group couldn’t keep up after a while.
What certainly didn’t help was that SMAIS itself never paid for the film and game rating software they purchased from the Dutch company NICAM back in 2007.