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A cider shop in Norfolk has had to change its name after receiving up to 24 phone calls a week from fanbois with computer problems.

Since an Apple Store opened in Norwich, locals have been calling mistakenly phoning the Apple Shop in Wroxham Barns, with their iPhone and Apple-related woes.

Apple Shop owner Geoff Fisher told the BBC: “My telephone number has a Norwich prefix and so people unawares ring up the Apple Shop. All I can say to them is, ‘I’m very sorry, I can’t help you, but please do come along and get some proper Norfolk cider to get over your sorrows’.”