Most business owners sued by patent trolls don’t talk about it to anyone other than their lawyer; a typical response is to cross one’s fingers and hope the problem goes away. It won’t, of course. Often they do the next best thing—hope it will go away for as little money as possible.
FindTheBest CEO Kevin O’Connor, who also cofounded online ad giant DoubleClick, decided several weeks ago he would talk about it—publicly, and often. O’Connor wrote to tech sites like PandoDaily telling them of his determination to “slaughter” the troll, the “scum of the earth.” And in August, he pledged $1 million of his own money to fight the troll that went after his company.