A wealth of research has shown us that we are all pretty awful at understanding the preferences of the opposite sex. These misunderstandings are at the root of body image and self-esteem issues, causing people to engage in behaviours that are at best unnecessary, and at worst damaging to their health.
The recent wave of “no makeup selfies” that have raised more than £2m for Cancer Research was based on a simple premise – women removed their makeup, photographed themselves and shared the image. After donating, they nominated their friends, who did the same.
The idea behind it was that removing their makeup, the women exposed their vulnerable, “real” selves, emulating the way cancer can devastate a person’s life. Despite being incredibly successful, the trend had an interesting result. Even on my own Facebook account, I saw hundreds of compliments to those going bare-faced, with men and women alike commenting on how much more attractive everyone looked. And if so, are we wrong about the perceptions created by makeup?