What if someone had already figured out the answers to the world’s most pressing policy problems, but those solutions were buried deep in a PDF, somewhere nobody will ever read them?
According to a recent report by the World Bank, that scenario is not so far-fetched. The bank is one of those high-minded organizations — Washington is full of them — that release hundreds, maybe thousands, of reports a year on policy issues big and small. Many of these reports are long and highly technical, and just about all of them get released to the world as a PDF report posted to the organization’s Web site.
The World Bank recently decided to ask an important question: Is anyone actually reading these things? They dug into their Web site traffic data and came to the following conclusions: Nearly one-third of their PDF reports had never been downloaded, not even once.