Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, he said. The social network’s ideal model is for ads to make up about one in 20 tweets that the average user sees — the same level that Facebook strives for. “We’re well below that now,” he said.
Ah. Well, that explains why I use either as little as I can. For twitter that means “not at all”
A few months ago, we noted how Verizon and AT&T were at the bleeding edge of the use of new “stealth” supercookies that can track a subscriber’s web activity and location, and can’t be disabled via browser settings. Despite having been doing this for two years, security researchers only just noticed that Verizon was actively modifying its wireless users’ traffic to embed a unique identifier traffic header, or X-UIDH. This identifier effectively broadcasts user details to any website they visit, and the opt-out settings for the technology only stopped users from receiving customized ads — not the traffic modification and tracking.
AT&T responded to the fracas by claiming it was only conducting a trial, one AT&T has since claimed to have terminated. Verizon responded by insisting that the unique identifier was rotated on a weekly basis (something researchers found wasn’t true) and that the data was perfectly anonymous (though as we’ve long noted anonymous data sets are never really anonymous). While security researchers noted that third-party websites could use this identifier to build profiles without their consent, Verizon’s website insisted that “it is unlikely that sites and ad entities will attempt to build customer profiles” using these identifiers.
As such, you’ll surely be shocked to learn that sites and ad entities are building customer profiles using these identifiers.
Not only that, they’re using the system to resurrect deleted tracking cookies and share them with advertising partners, making consumer opt-out preferences moot. According to security researcher Jonathan Mayer (and tested and confirmed by ProPublica), an online advertising clearinghouse by the name of Turn has been using Verizon’s modifications when auctioning ad placement to websites like Google, Facebook and Yahoo for some time. When asked, Verizon pretends this is news to the company
Last few months, for about 80% of all my online purchases, I received an email afterwards kindly asking me to complete a survey.
STOP THAT SHIT
And if you really insist on going on with bothering me after each and every purchase, for the love of $DEITY realize that if I didn’t click on your stupid link the first time, odds are you are going only to piss me off by sending me reminders. It’s a clear indication you don’t actually care about my repeat business, and it shows you don’t give a rats ass about what I think. Perhaps you should talk to your boss and tell him to stop measuring your performance by the percentage of surveys returned.
I think I’m going back to offline buying..
Comic legend Joan Rivers has been dead for over a week now, but apparently that hasn’t stopped the Fashion Show star being chuffed to bits with her new iPhone 6-feet-under.
In a warning to PR companies everywhere, sponsored scheduled posts appeared on Rivers’ Facebook and Instagram accounts on Friday morning – before they were quickly taken down.
AdDetector is a browser extension that spots articles with corporate sponsors. It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser.
For example, it turns the small, light-grey-on-white “Sponsored” on this deadspin article into a giant red banner.
Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter.
The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. Until now, advertisers have usually been forced to treat individual mobile users as two unconnected people, depending on whether they are using a mobile browser or apps.
A Google spokesman confirmed the effort. “As an alternative to less transparent methods, we’re doing some tests to help businesses run consistent ad campaigns across a device’s mobile browser and mobile apps, using existing anonymous identifiers, while enabling people to use the established privacy controls on Android and iOS,” the spokesman said in an email.
The targeting method relies on Google’s two-million-plus network of third-party sites and its mobile app ad network AdMob, which is able to track and serve ads to users of hundreds of thousands of mobile apps across Apple’s iOS and Google’s Android mobile operating systems.
Microsoft released ad earlier this month with Paul showcasing the voice commands available in the Xbox One. At the beginning of the commercial, Paul says “Xbox On,” the command console owners can use to interact with the Kinect sensor and turn on the console. While everything initially seemed just fine about that commercial, it turns out some gamers have discovered that Paul’s command in the ad will get picked up by their Kinect and turn on the Xbox One in their home.
It wasn’t touted onstage, but a new iOS 8 feature is set to cause havoc for location trackers, and score a major win for privacy. As spotted by Frederic Jacobs, the changes have to do with the MAC address used to identify devices within networks. When iOS 8 devices look for a connection, they randomize that address, effectively disguising any trace of the real device until it decides to connect to a network.
“Any phone using iOS 8 will be invisible to the process”
Why are iPhones checking out Wi-Fi networks in disguise? Because there’s an entire industry devoted to tracking customers through that signal. As The New York Times reported last summer, shops from Nordstrom’s to JC Penney have tried out the system. (London even tried out a system using public trash cans.) The system automatically logs any phone within Wi-Fi range, giving stores a complete record of who walked into the shop and when. But any phone using iOS 8 will be invisible to the process, potentially calling the whole system into question.
For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she’s pregnant — and it wasn’t easy.
Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person’s marketing data is worth 10 cents; a pregnant woman’s data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won’t let up.
Vertesi said that by dodging advertising and traditional forms of consumerism, her activity raised a lot of red flags. When her husband tried to buy $500 worth of Amazon gift cards with cash in order to get a stroller, a notice at the Rite Aid counter said the company had a legal obligation to report excessive transactions to the authorities.
“Those kinds of activities, when you take them in the aggregate … are exactly the kinds of things that tag you as likely engaging in criminal activity, as opposed to just having a baby,” she said.
here is the “before” picture.
Venerdì 7 marzo il settimanale l’Espresso ha pubblicato le immagini di una campagna pubblicitaria dell’azienda americana produttrice di armi ArmaLite. Nelle immagini si vede un fotomontaggio del David di Michelangelo che stringe in mano un fucile prodotto dall’azienda. Sotto, una scritta definisce l’arma “un’opera d’arte”. L’immagine è stata pubblicata da alcune riviste specializzate americane, come Rifle Firepower. Nonostante questa diffusione decisamente limitata, nelle ultime ore ci sono state critiche molto forti alla campagna da parte del mondo politico e della tutela dei beni artistici italiani.
Hey there! My name is Valerio Amaro, and i am a student at Miami Ad School Berlin.
I have two passions in life: advertising and The Lord of the Rings. I wanted to find a way to combine them, so i asked myself “What would happen if J.R.R Tolkien worked in advertising?”
It’s hard to believe that the people who did the recent Apple ad and the people who did the recent Samsung ads live on the same planet.
An organization representing Calgary developers is apologizing over an article it posted online that suggested gay couples, visible minorities and people with tattoos might not feel comfortable living in the suburbs.
Blimey. If he had substituted, “wouldn’t be seen dead” for “might not feel comfortable,” I’m sure that would have been more factual. I mean, have you seen the suburbs around Calgary? No, neither have I.
Sony has filed a patent application for “SmartWig”, as firms jostle for the lead in the wearable technology sector. It says the SmartWig can be worn “in addition to natural hair”, and will be able to process data and communicate wirelessly with other external devices…
“And Sony – which is trying to regain some of the sheen it has lost in recent years – clearly understands that and wants to play a major role in the sector.”The Japanese firm said the wig could be made from horse hair, human hair, wool, feathers, yak hair, buffalo hair or any kind of synthetic material.
Facebook apologized Tuesday for featuring an ad for a dating website that used a picture of Rehtaeh Parsons, the 17-year-old Nova Scotia girl who died after attempting suicide in April.
A spokesperson for the company, who did not want to be named, issued a statement late Tuesday that said the ad was a “gross violation” of the company’s policies and has been removed.
“This is an extremely unfortunate example of an advertiser scraping an image from the Internet and using it in their ad campaign,” the spokesperson said in the emailed statement.
“This is a gross violation of our ad policies and we have removed the ad and permanently deleted the advertiser’s account.
“We apologize for any harm this has caused.”
The company said the dating website was Ionechat.com. It could not be reached for comment.
The ad featured a picture of Parsons under the heading, “Find Love in Canada! Meet Canadian girls and women for friendship, dating or relationships.”
Parsons was taken off life-support following a suicide attempt, which her family says was brought on by months of bullying following an alleged sexual assault.
The female model is one of Kolb’s employees who agreed to pose for the image, which is featured on the back of another employee’s truck.
Other tailgate decals include zombies (pretty sure there may be some “Walking Dead” copyright violations, there) and a military sniper.
“When you’re going to go put a wrap on the side of your vehicle, you want that image to be realistic and to portray the image of your company,” Kolb said in the news report.
The blonde tied up in the back of this employee’s truck certainly is realistic, but it’s up for debate what it portrays about Hornet Signs.
When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.
Though Budweiser has 9.1 percent of the national beer market, it represented 15 percent of the of the E.R. “market.” The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market. In all, Steel Reserve, Colt 45, Bud Ice, and another malt liquor, King Cobra, account for only 2.4 percent of the U.S. beer market, but accounted for 46 percent of the beer consumed by E.R. patients.
“Some products are marketed to certain groups of people in our society,” explained Traci Toomey, the director of the University of Minnesota’s alcohol epidemiology program, who was not involved in the study. Higher-alcohol malt liquor, for example, is heavily advertised in African-American neighborhoods. “So we might want to put some controls on certain products if we find they are tied to greater risk. But how they are marketed and priced is critical information and that has been very hard to study.”
Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads
Advertisers spend heaps of cash on branding, bannering, and product-placing. But does anyone really look at those ads? Google could be betting that advertisers will pay to know whether consumers are actually looking at their billboards, magazine spreads, and online ads. The company was just granted a patent for “pay-per-gaze” advertising, which would employ a Google Glass-like eye sensor in order to identify when consumers are looking at advertisements in the real world and online.
LG released 100 helium balloons, each with a free smartphone voucher, at the so-called G in the Cloud event, which took place in an outdoor park in the South Korean capital city.
The phones, which sell for KRW 950,000 in South Korea ($851; £550), would be given to people in possession of the voucher, the company said.
Customers arrived with BB guns to shoot down the balloons and surged forward when they were released.
What if one of the most powerful media companies in the world made words come out of its customers’ mouths to promote its new ad platform?
Twitter posted on its blog today about a new, wider release of an integration the company is doing with TV commercials. In the blog post is a shot of a new Twitter ads dashboard showing tweets from Twitter users raving about TV commercials.
The tweets look completely real, but SFGate discovered that while the Twitter users who are featured are real, their tweets are not. The users featured raving about TV commercials never said anything of the kind, and were unaware their profile pics and accounts were being presented in a post on Twitter’s blog sent out to hundreds of thousands via the @Twitterads Twitter account and retweeted to more than 1.5 million.
The users were not pleased when they saw these bogus tweets attributed to them for the first time – after the post went up.
“It’s disturbing and has no place,” says Neil Gottlieb, who was unaware the Twitter blog post featured a tweet with him saying, “What is the song in the new @barristabar commercial? I love it!!” Gottlieb who runs the medical animation company 3FX in Philadelphia said, “To use my image and fake a tweet is wrong and needs to be addressed.”
Are talking window ads the next big thing or a pain in the glass? Watch them at work in a new video (above) from Sky Go and BBDO Dusseldorf.
The unique ads are designed to play as soon as a commuter rests his or her ear against the train window. An advertisement is piped through the person’s skull via bone conduction technology.
Mobile streaming service Sky Go uses a transmitter that attaches to public transit windows, emitting high frequencies that the brain processes into words heard by no one else on the train (except for the others who also have an ear to the window), according to the spot.
Sounds like you need to install a premium popup blocker
“Passengers got surprised and enjoyed this new form of advertising,” she wrote in an email.
Probably in much the same way that three out of four people enjoy gang rape.